Brosh McKenna knew that she didn’t want to make a show that spit out copies of itself instead, she told Bloom, “I want to make a show that has a real plot. “I’d pitched other shows in a much more episodic, sitcom-y format,” Bloom tells me when I meet her outside the writers’ room and offices, which are decorated like a fun shared apartment. It would also be a chance to tell a genuine story.īloom came to the duo’s first meeting armed with ideas, but Brosh McKenna had a vision for something more ambitious. Brosh McKenna was coming to a similar conclusion about rom-coms: that they were “a little synthetic and out of touch culturally with where women were.” Creating a show together would be a chance to subvert both genres. Bloom loved musical theater, but she’d begun to feel it was weirdly retrograde and antifeminist. She’d also started making humorous music videos like “Pictures of Your Dick” and the insanely catchy “Fuck Me, Ray Bradbury.” Brosh McKenna, 20 years Bloom’s senior, was a successful producer and screenwriter best known for a string of studio rom-coms and career-girl-coms ( 27 Dresses, Morning Glory, and The Devil Wears Prada, among others) in the ’90s and 2000s. Bloom, now 31, was a musical-theater kid a few years out of college who had moved into sketch comedy and comedy writing. The two met five years ago when Brosh McKenna stumbled on Bloom’s music videos while procrastinating online and emailed her to see if perhaps there was a show idea in the videos somewhere. It makes me think of crazy dreams come true, girly powerhouses, the miracle of (creative) birth, and other things that Crazy Ex-Girlfriend would craft into songs at once filthy and ingenuous.Ĭrazy Ex-Girlfriend, which airs on the CW, is the inspired, serendipitous love child of Aline Brosh McKenna and Rachel Bloom, the Golden Globe–winning actress who stars as the titular crazy ex.
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Crossing the doughnut threshold feels especially symbolic now that the series is about to enter its fourth and final season. From the parking lot, the enormous frosted, rainbow-sprinkled entrance to the outdoor coffee-shop set looks like a magical portal separating real life (or a particularly grim section of North Hollywood, anyway) from the fantasy world of the show. You have to enter through a doughnut to arrive at the place where Crazy Ex-Girlfriend gets made.
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